Creating captivating content since 1989

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on hold messages keep callers, even those using mobile phones, happy and educated and prepares them to buy.

Will a clever accent make words more fun?

“Can you get me an announcer with an English accent?” one of my favorite veterinarian clients asked me recently.  Read More


Get more referrals

While preparing a remodeling quote, the owner of a construction company found Ideas On Hold’s playback equipment in our client’s phone closet. The player had a sticker on it with our phone number.  Because he wanted to reassure his callers with custom-created on hold recordings, he called us and we started working together.  The sticker referred him to us!  Read More


Changing words changes everything

Ever wish you could change your baby into something else?  Perhaps an obedient dog, a girl instead of a boy, or a million bucks… Read More


Tips for matching content to the media

FOMO, or “fear of missing out” is a form of social anxiety created by the newest technology.  Constant attention to smart phones and especially social media sites leads to a psychological dependence for being online, and an anxious feeling when one feels disconnected.  This is fear of missing out.  Read More


Here's your sign

Oh boy, if Checkers is selling bugers, I don’t want to know what the potato skins are loaded with!  Read More


Envision your Message in every possible position

This faux pas demonstrates today’s point that your entire message should be well thought out.  Sure, when the door is shut and the truck is moving, it delivers a good message.  Read More


Beach Diner in San Marco explains several high-priority violations

Beach Diner recently opened in San Marco and they come with a reputation for home cooked, fresh, creative food.  Read more


“Once again” isn’t the same as “happily ever after”

“Once again, it’s time to haul out the costumes, the decorations and try to be happy!”  Woo-Hoo!  Read More


What does your auto-signature say about you?

True story: I dialed the number on a client’s auto-signature and heard, “Doo do do… the number you have reached is not in service”.  What!?  Read More


Check it out!

Remember the “Wild and Crazy Guys” Steve Martin and Dan Akroid made famous on Saturday Night Live?  Read More


You need this!

What do your needs need?  Here’s an example of an ad in need of a good copywriter… 


WHEN IT COMES TO CHEESE, WE NEED TO BE YOUR FIRST CHOICE AS WE OFFER A COMPLETE LINE OF SPECIALTY CHEESES FOR ALL YOUR PARTY PLATTER NEEDS.  Read More


Ring, ring… “Hold on” … click… click

I know a person who can tell you to go to hell and make you look forward to the trip. 


Some folks consider being on hold hell on Earth.  It’s one of the necessary evils associated with using a phone.


The average executive spends 17 minutes a day on hold!  (Makes you not want that promotion!)  Read More