You need this!
What do your needs need? Here’s an example of an ad in need of a good copywriter…
WHEN IT COMES TO CHEESE, WE NEED TO BE YOUR FIRST CHOICE AS WE OFFER A COMPLETE LINE OF SPECIALTY CHEESES FOR ALL YOUR PARTY PLATTER NEEDS.
Another lazy copy writing example: “For all your lawn care needs”.
Really? What does a lawn care need? Lawn care doesn’t “need” anything. But the person with a lawn may need to save time by hiring a service, may need a greener lawn, or may need to impress the home owners association.
Let’s move a few words around, and turn this advertising cliché (for all your ______ needs) into an effective attention grabber.
“When you need lawn care, call …”
Let’s make it a bit better. “When you need someone to take care of your lawn, call…”
Or, how about, “Impress your neighbors with the best lawn ever, Call….”
Bottom line – if you find yourself unable to think of anything besides “for all your ____ needs,” do one of two things. If it’s for your on hold message, hire Ideas On Hold to write your on hold script, or simply start with “When you” or “Your” and build your story around that.
Everyone is interested in the number one person in their life (themselves). Start with “you”, and you’ve got their attention.